The term "webcasting" is used to describe the ability to use the Web to deliver live or delayed versions of audio or video broadcasts. A webcast is similar in intent to a broadcast television program but designed for internet transmission. Webcasts deliver the tele-visual content right to the user's desktop. Webcasts are great for sales lead generation and are a direct communication path to talk to your prospects-live! Webcasts deliver the latest tactics, innovations and training.

The five main reasons for considering webcasting as an alternative or addition to existing communications infrastructure are:

1. Ease of learning. Make it effortless for your prospects to learn about new initiatives. You can reach a new audience and engage new prospects.
   
   
2. Research and Demographics. Gather data from prospects before during and after a webcast. (Learn who attended and track their interests with Q&As and assessment/survey results).
   
   
3. Economical. Save time and money from a production standpoint, lowering your cost per lead. (Use your existing collateral and get instant results).
   
   
4. Be a Leader in the Aircraft Industry. Improve as a more technically-advanced communicator. (Use the Web to augment your current marketing initiatives).
   
   
5. Brand Awareness. Your product or service captures the prospects attention for approximately 30 to 60 minutes, NOT seconds.

Exclusive sponsorship: $15,000
Co-sponsorship: $8,000
Co-sponsorship will be shared among non-competitors

Below is an example webcast sponsorship.

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